Voluntary Initiative

 

 
A voluntary initiative (VI) is any action taken by a company, industry, government or third party that goes beyond existing environmental laws and regulations. "Voluntary initiatives" is a generic term for voluntary agreements, voluntary programmes, voluntary standards and voluntary codes of conduct, guidelines, principles, etc., adopted by a company, industry, government or third party.

The scope of such initiatives is wide and can range from non-binding programmes to negotiated, legally binding covenants. Examples include:

  • A commitment by an individual company to achieve environmental targets beyond those set by regulations

  • Codes of conduct adopted unilaterally at the national or international level by industry associations

  • Agreements on environmental performance targets between government and a company, group of companies or industry sector.

Voluntary initiatives complement but do not replace legislation, regulations, economic measures, information, and other policy tools.

Key Elements of Voluntary Initiatives
  • Commitment
    the political will to achieve effective implementation is required

  • Content
    the goal or target must be meaningful

  • Cooperation
    full involvement of stakeholders in preparation of the initiative is needed

  • Checking
    monitoring of implementation and of results is essential

  • Communication
    reporting to the public on results, as well as listening to feedback, is necessary

Benefits of Voluntary Initiatives
  • More flexible than regulations and may be better suited to rapidly changing or complex situations

  • Improve dialogue and trust between business, government and public

  • Provide opportunities for innovation and flexibility in meeting environmental goals.

Learn more about voluntary initiatives with UNEP DTIE's Industry Outreach activities.